Pengaruh Electronic Word of Mouth dan Brand Image Terhadap Purchase Intention

Abstract

Along with the development of the internet and information technology, electronic word of mouth has become an important thing in marketing. This study intends to review the influence of Electronic Word of Mouth and Brand Image on Purchase Intention. This study requires a case study of literature or literature review by studying as many as 10 journals and the results are understood then concluded to find out the relationship between word of mouth and brand image on purchase intention